Lesson 0.0: The Course Overview

Start here. Watch the overview to understand the CEE method, the story, and the system.

Lesson 0.2 

A 2-minute audio meditation to set your intention.

Lesson 0.3

The first cinematic chapter. "Present Assad," trapped in The Forge, meets "Future Assad."

Get the Blueprint for "Defining Your End in Mind."

Lesson 1.1.1: The Assignment

FA introduces the first lesson: "Start with the End in Mind."

Lesson 1.1.2

Download the workbook to define your FA and practice "The Giver."

Lesson 1.2.1: The New Philosophy

FA introduces "Being vs. Doing" and reveals the glowing APEX Water.

Lesson 1.2.2: The Application

PA, trapped in The Forge, applies the Blueprint to land his first paid speech.

Lesson 1.2.3: The Debrief

PA and FA watch the "First Contract" cinematic module together.

Lesson 1.2.4: The Blueprint

Learn the "Be -> Do -> Have" model with architects Walsch, Dyer, and Dispenza.

Lesson 1.2.5: Student Action

A journal exercise to practice shifting your state of Being.

Lesson 1.3.1: The Reframe

FA reframes PA's "failure" with a plant as a "success" in Being.

Lesson 1.3.2: The Application

A visual montage of PA's journey with three plants, showing the power of "The Process."

Lesson 1.3.3: The Blueprint (Part 1)

Find your "Life's Task" with architects Robert Greene, Gabor Maté, and Shefali Tsabary.

Lesson 1.3.4: The Blueprint (Part 2)

Master "The Process" with architects Jim Rohn, Jim Collins, and John C. Maxwell.

Lesson 1.3.5: Student Action

Workbook exercises to find your "Signal" and audit your "Process."

Lesson 1.4.1: The Teaser

A 30-second teaser for a future APEX Documentary: "The Love of a Father."

Lesson 1.4.2: The Final Lesson

PA and FA explore the Sauna and "Air Shower," introducing the final lesson: Love vs. Fear.

Lesson 1.4.3: The Blueprint (Part 1)

Learn the mechanics of Giving with architects Jim Rohn, Adam Grant, and Bill Gates.

Lesson 1.4.4: The Blueprint (Part 2)

Learn the application of Service with architects from history (FDR, JFK, Obama).

Lesson 1.4.5: Student Action

A workbook exercise to audit your actions: Are they based in Love or Fear?

Lesson 2.1.1: The 3 Laws

On a 3 AM walk, FA appears on a bench and introduces the 3 Laws of Leadership.

Lesson 2.1.2: The Blueprint (Law 1)

"You don't attract what you want, you attract who you are."

Lesson 2.1.3: The Blueprint (Law 2)

Lesson 2.1.4: The Blueprint (Law 3)

Leadership starts with you, transitions to the other, and comes back to you.

Lesson 2.1.5: Student Action

Workbook exercises on Attraction and Commitment.

Lesson 2.2.1: The Backstory

The narrated backstory of how PA, at his lowest point, met his partner, Asia.

Flex Point 6: The Leader's Trinity

PA meets his future family, and FA reveals the War Room and the $222k debt.

Lesson 2.2.3: The >Blueprint (Pillar 1)

 Reframe your crisis. Learn "Good Debt vs. Bad Debt" from Ray Dalio and Robert Kiyosaki.

Lesson 2.2.4: The Blueprint (Pillar 2)

Define your "Why." Learn how Devotion to Family is a system for success.

Lesson 2.2.5: The Blueprint (Pillar 3)

 Learn the 3-step creation process: Thought -> Word -> Action.

Lesson 2.2.6: Student Action

Workbook exercises to audit your debt and define your "Why."

Lesson 2.3.1: The Vision

A cinematic interlude. PA meets FAS (Future Asia) in a powerful vision.

Lesson 2.3.2: The Blueprint

Learn the "TOMARY" concept and how love is a "biological performance enhancer."

Lesson 2.3.3: Student Action

A workbook exercise to define the "Third Energy" of your partnership.

Lesson 2.4.1: The Application

A short documentary of PA producing an epic photo shoot of his entire family.

Lesson 2.4.2: The Transition

FA hands PA the marker. PA is now the teacher.

Lesson 2.4.3: The Blueprint

Learn to build your "Aesop Fable" (Market, Opportunity, Story).

Lesson 2.4.4: Student Action

A workbook exercise to build your 3-part brand story.

Lesson 3.1.1: The Call

NA (New Assad) gets an unexpected call from the Dean of NYU.

Lesson 3.1.2: The Team

Meet the student-characters as they collaborate in a bowling alley.

Lesson 3.1.3: The Lecture

NA's first lecture: "I'm seeking talent to build a legacy."

Lesson 3.1.4: The Blueprint

Learn the 3-part system from elite coaches: Renew, Cut, and Rehearse.

Lesson 3.1.5: Student Action

A workbook exercise to design the "Preventive-Inertia System" for your own business.

Lesson 3.2.1: The 6th Star

NA meets Avery, the freshman prodigy, on the steps.

Lesson 3.2.2: The Lecture

NA's second lecture: "The key is to become an excellent listener."

Lesson 3.2.3: The Application

The student team meets, and Fiona and Avery break down the assignment.

Lesson 3.2.4: The Blueprint

Learn to listen to your "Home Base" (customers) and "The Outside" (non-customers).

Lesson 3.2.5: Student Action

A workbook exercise to find an emerging narrative and propose a solution.

Lesson 3.3.1: The Lecture

NA's final lecture: "It's about knowing that you matter."

Lesson 3.3.2: The Blueprint

Learn to Validate, Story-tell, and win with the "Sprinter's Advantage."

Lesson 3.3.3: The Finale

The students present "A Story of Us," and NA makes his final choice.

Lesson 3.3.4: The Closing

A final lesson on "Oneness" and the "living" nature of the course.

Lesson 3.3.5: Student Action

The final workbook: build your "Final Pitch" deck.

Lesson 4.1.1: The Lecture

A final (CGI) lecture from NA on the "antagonist" of the course: Scarcity.

Lesson 4.1.2: The Blueprint

Learn the architecture of the "Scarcity Mentality."

Lesson 4.1.3: Student Action

 A final workbook exercise to identify and reframe your "Scarcity" triggers.